Veteran & Vintage Chevrolet  Automobile Association of Australia  South Australian Branch
Each month the club endeavours to feature a members vehicle. We want to see your car here, so put pen to paper and submit to the editor. All articles received with open arms. The editor is always pleading for more feature articles, so how about helping him out and putting pen to paper.
Back to top
Back to top
Our Website Host is:
Feature Car
            The production of the 1952 Chevrolet dropped to 818,142 units from the 1,229,986 units produced by Chevrolet in 1951. The cause was not the competition from Ford but had more to do with the government imposed production quotas related to the Korean War. Since materials were allocated to automakers in proportion to their 1951 sales, Chevy was guaranteed to hold the production lead in 1952.
        This decision by the Government to impose production figures was not welcomed by Ford. In 1952, the Ford Motor Co. introduced a new, clean looking square rigged Ford with a one piece windshield, simple grille and small round tail lights.
A new grille for the 1952 Chevy had five vertical bars that were mounted to the horizontal center divider bar. They were equally spaced out from the center and soon became known as Chevrolet teeth. The parking lamps were located in the lower grille opening, oblong shaped but centered in the housing. The word Chevrolet was trimmed on the upper grill bar and a new wider nose emblem mounted above and it still had a bowtie logo.
What did all this mean for Chevrolet in 1952?
The answer was more of the same...

             More People buy Chevrolets than any other car!

      Brilliantly new, excitingly new in many wonderful ways are some of the straight facts in Chevrolet advertising for the production year 1952. The style of the 1952 Chevrolet was smarter and trimmer looking, particularly the striking new grille and the design detail of front and rear fenders. Brighter solid colours and two tone colour combinations were available and there was more to choose from, 26 in all. In addition to smart styling and new body and interior colours advertising claimed a smoother running engine and softer ride for the 1952 Chevrolet. Rear bumper and rear taillights remained nearly the same. Dealer introduction began January 19, 1952
         Many 1952 Chevrolet magazine advertisement claimed The Only Fine Car  Priced So Low!. With all its fine features and economy of operation, Chevrolet is the lowest priced line in the low price field. Even the big and beautiful Chevrolet Belair, like so many other Chevrolet body types listed for less than any comparable model in its field had Low Price and Great Value!
         Chevy took a time out in the production years 1950 and 1951, with very few mechanical developments and only heavier and bulkier sheet metal for 1951. In 1952 only detailed trim revisions were made. Yet Chevy remained USA-1 for 1950, 1951 and 1952. No automaker better reflected the high spirited 1950s than Chevrolet. The early years of 1950-1952 were the last of the traditional low cost Chevy's. In 1953 and 1954 Chevrolet saw a transition. 1955 was a revolution. The Chevrolet Division of General Motors moved from building dull sedans to building dull sedans.
        However, in the decade of the 1950s, the Chevrolet evolved from a family car to a hot performance car and dropped from number one in the industry to number two, but only briefly.
        Most of Chevys decisions between 1950 and 1959 were the right one. It was right to build the Corvette in 1953. It was right to build the Bel Air in 1950, first as a hardtop and later as an individual series. It was right to build the 265 cubic inch V-8 engine in 1955 and the 283 cubic V-8 engine in 1957. With this new V -8s, Chevrolet changed its image over night. It was right to produce the Impala in 1958 because it upgraded the character of the top of the line. Learn more about our favourite classic .